MUV-U is a customer loyalty platform honoured at participating merchants across North America. Consumers can shop, get rewarded and redeem MUV-U points for free products and services at any participating merchant inside the MUV-U network. MUV-U partners with sport and philanthropic organizations to engage and reward their members and communities for shopping locally, and shares proceeds with the associated affiliate organization. Membership has its rewards, that’s how we MUV-U!